There was an epic advertising battle for our taste buds in the '80s, particularly the ones that craved chewing gum. Brands like Juicyfruit, Big Red, and Doublemint used catchy jingles and cheesy montages of models folding a stick of gum into their mouths to grab our attention on TV. But those brands were what you asked your parents for as a last resort. As a kid in the '80s, it was all about the bubble gum.
The bubble gum advertising wars did battle mainly on Saturday mornings during those long cartoon blocks. From animated kids flying in outer space to MTV-like music videos, bubble gum companies spared no expense to entice kid's minds into their next purchase at the grocery store (or even candy store. Remember those?)
Bubble gum commercials tried to appeal to kids through old west gunfights, song-and-dance numbers, animated dream sequences, popular film character parodies, and video gaming. I'd have to say most of it worked. Looking back on them now thought, most ads look a little hokey but there are a few I have much more appreciation for now simply based on what was likely cutting edge technology in the advertising industry.
Let's rediscover the bubble gum wars of the '80s and specifically some of the best TV commercials that were produced. We'll also encounter several actors whose early careers included promoting bubble gum on television.
Bubblicious Remixed! This one minute ad from 1984 takes footage from earlier commercials and adds in a radical new wave track. It's a pretty crazy concept to remix your own bubble gum commercials just to include fresh music, but I definitely would've wanted the cassingle from this ad had it been a mail-away item.
Yes, the Karate Kid was once a member of a Sugarhill Gang tribute band...in a weird bubble gum factory. While he's featured more in the ad above, I kinda like this Bubble Yum ad better with Macchio just dancing in the background.
I can see this Bubblicious commercial being played during Saturday Supercade, which you might remember was a compilation of cartoon shorts featuring characters like Q*Bert, Frogger, Pitfall Harry, and Donkey Kong.
While this commercial is actually from the early '90s, I always felt it had a You Can't Do That On Television vibe.
Remember any other bubble gum commercials from the '80s that left a lasting impression?
Leave a link in the comments.
Remember any other bubble gum commercials from the '80s that left a lasting impression?
Leave a link in the comments.
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